When you think of “good marketing” what comes to mind? For me it’s something that makes me stop. Something unique. Something different. Good marketing is not boring. Unfortunately, many people don’t know this, and if they do, they’re too risk-adverse to actually do it.
When I started working for myself back in 2016, I had no real idea of what I was getting into. All I knew was that I wanted to manage my own money. I wanted to be the cause of my success or failure. I wanted to be in control of my own self-worth.
My favorite, curl-in-the-couch-and-eat-ice-cream feeling blogs have one thing in common: they almost entirely ignore formal grammar and punctuation rules. They misspell words. They write. like. this. And you know what? It's a breath of fresh air.
I've been so distracted by numbers and looking for patterns, that I didn't notice I was spending all my time worrying about the wrong thing. Not until my sister pointed it out a couple of weeks ago as I sat scrolling through Google Analytics for the third night in a row.
Whether you're a freelance writer looking for work, or a job candidate seeking to stand out from the crowd, how you communicate online could mean the difference between a $0 bank balance and a night on the town.
Every time I think of relying on data alone (A/B tests and Analytics results) to try to assess the 'best' subject lines of the month in order to figure out how to craft even more wildly successful subject lines, a little bit of my soul dies.
If you're a copywriter, a journalist a content marketer, or if you intend to do writing in any form in the future, you may want to try the approach that has come to work so well for me: Forget your reader and write entirely for yourself!