There are a few secrets to building a long-lasting brand. Chief among them is "The Law of Contraction." This short essay briefly explains what it is and how to use it to get some of that killer "brand juice" concoction that many of the best household names have used to get where they are today.

When you think of “good marketing” what comes to mind? For me it’s something that makes me stop. Something unique. Something different. Good marketing is not boring. Unfortunately, many people don’t know this, and if they do, they’re too risk-adverse to actually do it.

When I started working for myself back in 2016, I had no real idea of what I was getting into. All I knew was that I wanted to manage my own money. I wanted to be the cause of my success or failure. I wanted to be in control of my own self-worth.

My favorite, curl-in-the-couch-and-eat-ice-cream feeling blogs have one thing in common: they almost entirely ignore formal grammar and punctuation rules. They misspell words. They write. like. this. And you know what? It's a breath of fresh air.

I've been so distracted by numbers and looking for patterns, that I didn't notice I was spending all my time worrying about the wrong thing. Not until my sister pointed it out a couple of weeks ago as I sat scrolling through Google Analytics for the third night in a row.