Arithmetic of Compassion2019-05-09T21:11:34+00:00

Project Description

Arithmetic of Compassion

HOW I TACKLED THE PROJECT

Brief

The Arithmetic of Compassion is an incredible project created by Paul Slovic and Decision Research. It aims to educate and raise awareness of 3 cognitive biases: psychic numbing, pseudo-inefficacy and the prominence effect.

When I first learned about the project, I was struck by the importance of the message and by the need to help spread it. I wanted to work with the organization to create a brand and logo that captured the power, necessity and significance of the concepts.

Deliverables

In addition to creating a general version of the logo, I also created logos to be used across various channels and on differently-colored backgrounds. Once approved I created a brand awareness kit that used images, fonts and messaging in line with the brand–all of which were aimed at educating visitors to the site and its social media channels. The result was a a color palette of vibrant reds, the historically poignant and emotive image of a poppy and an approachable font.

  • PSD & Vector Files of Logo

  • Social Media Awareness Kit

  • Brand Usage Guidelines

Branding
Logo Design
Usage & Style Guidelines
Illustration

Results

An aesthetically appealing logo that was implemented on both the main website and across social media channels and other branded materials.

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