RECENT ARTICLES
AH, THE WRITTEN WORD…IS THERE ANYTHING MORE BEAUTIFUL?
Even for pro writers no punctuation is a-okay
My favorite, curl-in-the-couch-and-eat-ice-cream feeling blogs have one thing in common: they almost entirely ignore formal grammar and punctuation rules. They misspell words. They write. like. this. And you know what? It's a breath of fresh air.
Website traffic on the brain? Your writing sucks.
I've been so distracted by numbers and looking for patterns, that I didn't notice I was spending all my time worrying about the wrong thing. Not until my sister pointed it out a couple of weeks ago as I sat scrolling through Google Analytics for the third night in a row.
Delete is to writers as dope is to addicts
If you are not already in the habit of deleting liberally, I encourage you to start. It will only improve your writing. Delete one sentence, one paragraph, or if you’re daring enough, one whole page.
Article Archive
TAKE A DIG THROUGH THE ATTIC OF MY MIND. HERE YOU’LL FIND ARTICLES FROM YESTERYEAR.
Your typos and my delete key are best friends
Whether you're a freelance writer looking for work, or a job candidate seeking to stand out from the crowd, how you communicate online could mean the difference between a $0 bank balance and a night on the town.
How not to pick your subject lines
Every time I think of relying on data alone (A/B tests and Analytics results) to try to assess the 'best' subject lines of the month in order to figure out how to craft even more wildly successful subject lines, a little bit of my soul dies.
Dear writer, forget your target audience
If you're a copywriter, a journalist a content marketer, or if you intend to do writing in any form in the future, you may want to try the approach that has come to work so well for me: Forget your reader and write entirely for yourself!
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